Direct Sales & Marketing · Charlotte, NC
In-store sales for home improvement brands.
We run direct sales and marketing programs for home improvement clients inside retail stores across the Charlotte market.
Based inCharlotte, North Carolina
Who We Are
A Charlotte sales team working where buying decisions happen
RP Marketing Strategy is a direct sales and marketing firm based in Charlotte, North Carolina.
We partner with home improvement companies and represent them in person inside the retail stores where homeowners already shop. Instead of waiting for someone to find a website or return a call, our representatives start the conversation in the aisle — answering questions, explaining options and connecting interested shoppers with our clients for a clear next step.
- Professional, trained representatives on the retail floor
- Honest, helpful conversations — never high-pressure
- Programs built around the Charlotte market
What We Do
Direct sales & marketing services
Every program is built around one goal: turning in-store foot traffic into real conversations and qualified opportunities for our clients.
In-Store Brand Representation
We represent your home improvement brand inside partner retail locations with a professional, well-prepared team that reflects your standards.
Lead Generation & Appointment Setting
Our representatives identify homeowners with genuine interest, capture their details with consent and schedule next steps such as in-home consultations.
Customer Engagement & Product Education
We explain products, options and the value behind them in plain language, so shoppers leave informed rather than overwhelmed.
Retail Events & Promotions
From seasonal promotions to weekend events, we staff and run high-visibility activations that bring your offer to the front of the store.
Performance Tracking & Reporting
We track activity and outcomes so you know what is working, where and why — and can make decisions with confidence.
Recruiting, Training & Development
We hire locally, train thoroughly and coach continuously, building representatives who know your product and represent it well.
How We Work
A structured approach to every program
Consistency is what turns a busy store into a steady stream of opportunities. Each engagement follows the same disciplined process.
- STEP 01
Understand
We learn your products, your ideal customer and what a qualified lead means to you.
- STEP 02
Plan
We align locations, schedules and messaging with the retail partner and your goals.
- STEP 03
Engage
Trained representatives start genuine conversations with shoppers in the store.
- STEP 04
Refine
We review results, share feedback and sharpen the program week over week.
Where We Work
Focused on the Charlotte market
Charlotte is one of the Southeast’s busiest, fastest-growing metros, and its homeowners are investing in their homes. Our office at Regency Executive Park keeps us close to the stores, the communities and the clients we serve.
Serving the Charlotte Metro, including:
- Charlotte
- Matthews
- Mint Hill
- Pineville
- Huntersville
- Cornelius
- Concord
- Gastonia
- Fort Mill
- Rock Hill
Careers
Build a career in direct sales
We’re looking for motivated, personable people who enjoy talking with others and want to grow. No two days on the retail floor are the same — and the communication, sales and leadership skills you build here go with you wherever your career leads.
- Hands-on training and ongoing coaching
- Room to grow into leadership
- A team-first culture right here in Charlotte
FAQ
Frequently asked questions
Quick answers about who we are, what we do and how to work with us.
What does RP Marketing Strategy do?
We provide direct sales and marketing for home improvement companies. Our team represents those brands in person inside retail stores throughout the Charlotte market, turning shopper conversations into qualified opportunities.
What kinds of clients do you work with?
We focus on home improvement brands — companies whose products and services homeowners research before starting a project, such as windows, doors, roofing, siding, and kitchen or bath upgrades.
Where are you located and what area do you serve?
Our office is at 205 Regency Executive Park Dr, Charlotte, NC 28217, and we serve the Charlotte Metro area.
How is in-store marketing different from digital advertising?
Digital ads wait for a homeowner to click. In-store marketing reaches shoppers while they are already thinking about their home, with a real person who can answer questions on the spot. Many brands use both; an in-store program adds a direct, personal channel.
Are you hiring?
We regularly look for motivated, personable people to join our Charlotte team. Visit our application page to tell us about yourself and upload your resume.
How can I get in touch?
Email hello@rpmarketingstrategy.com or use the contact form on this page. We aim to reply within 24 hours.
Contact
Let’s talk about your next program
Whether you’re a home improvement brand exploring in-store sales or a candidate curious about joining the team, we’d like to hear from you.
- Emailhello@rpmarketingstrategy.com
- Office205 Regency Executive Park Dr
Charlotte, NC 28217, United States - Service AreaCharlotte Metro
Send us a message
Fields marked with an asterisk are required.